Are you ready to dive into business* basics? You’ve come to the right place. Whether you are studying an industry, exploring a market opportunity, or testing an idea for your own new enterprise, you’ll find tips, links, and guidance here to support your research.
Use the menu on the left to navigate. And don’t forget to start with Thorndike’s general tips on research.
Have something you’d like to add to this guide? Contact firstname.lastname@example.org.
*We mostly use the term “business” in this LibGuide but many of the research tools here apply to nonprofits and social entrepreneurship as well.